Today, in an era where competition is fierce, the visual aspect of a brand has become vital in attracting and retaining customers. Design is not only the face of a brand, but it is also important in shaping the way consumers view brands and the products or services sold. Freedom of design will benefit all users whether they have an existing brand or whether they are starting a new custom boxes business.
Here are five design strategies that will help improve the visibility of your brand and leave a positive mark on people.
Addition of Bold Minimalistic Logos
It is essential for contributing to the uniqueness of the brand’s image by the addition of striking and bold logo design trends. Logos should be designed in such a manner that they are easily identifiable but also noticeable. Use clean lines, striking colors, and easy-to-read typography to enhance your custom packaging boxes outlook. Remember brands named as Nike and Apple as they have most striking and brilliant logos which are clean and minimal. Once your core business is known, the polished, minimal logo can be helpful too.
Cohesive Visual Brand Identity
Your brand will look amazing with consistent design elements of things such as imagery. This involves the use of color schemes, typefaces, pictures and any other elements that identify your brand. Thus, get ready to achieve a coordinated appearance and presence without much effort whether in a brand’s website, social profiles, product packaging and advertising, and other avenues.
Consider that your color palette and typography should be relevant to the brand’s values and audience. When certain audiences are affected by the brand across many contact points, they begin to trust that brand more than before and therefore have a higher probability of using that brand’s products or services.
Unique Packaging Design
In fact, packaging is the actual representation of the brand in terms of quality and looks. Excellent and practical packaging of goods will result in the goods being outstanding on the display shelves. For instance, putting foil stamping or embossing can delight consumers and entice them to post their unboxing experiences on social media thereby increasing your brand’s visibility. Green packaging is another novel trend that you can resolve to tailor your brand to prospects which are environmentally friendly.
Story Telling Through Visuals
As this is true in a conventional sense, all brands do have a story and they should be best telling their story in a more attractive way by helping their emotion to be related with the audience. Relate the history of your brand, its process of product creation or the ideals of your company through infographics, videos or even animations. For example, the outdoor wear brand Patagonia uses visual narratives to illustrate the ‘green ethos’ of the company instead of focusing on product features. It gives substance to a business concept and provides its prospects with more than just information selling.
Creating a Client-Oriented and Interactive Website
You can say that a website is an organization’s business and all will agree with you. A User-centered interactive design not only contributes to the users’ satisfaction but also advocates for the users to interact more with the website. Incorporate aspects such as comfortable browsing, adaptability to users and sites, and engagement so as to make the visitors feel appreciated. Also, quiz modules, product suggestion features, or options to try on products virtually do not make the customer’s stay on your page unbearably hard and boring. The more pleasant the process of the journey is the higher probability is that consumers will transform and repeat.
You may increase the appeal of your brand by implementing these five powerful design concepts: bold logos, consistent visual identity, creative packaging, interactive web design, and narrative. Every component aids in solidifying your brand in the eyes of customers, facilitating their engagement, building their trust, and converting them into devoted supporters of your goods or services. If you want to order best custom boxes, simply contact PackagingBull today…!!
